The 12 slides every pitch deck needs
Investors spend under three minutes on a deck. Here is what they look for, in the order they expect it.
A pitch deck is not a business plan. It is the shortest possible story of why your company will matter.
- Title and one-line pitch
- The problem
- Your solution
- Why now
- Market size
- Product
- Business model
- Traction
- Competition
- Team
- Financials
- The ask
Keep one idea per slide
If a slide needs a paragraph to explain it, it is two slides, or it belongs in the appendix.