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The 12 slides every pitch deck needs

Investors spend under three minutes on a deck. Here is what they look for, in the order they expect it.

The 12 slides every pitch deck needs
The 12 slides every pitch deck needs

A pitch deck is not a business plan. It is the shortest possible story of why your company will matter.

  1. Title and one-line pitch
  2. The problem
  3. Your solution
  4. Why now
  5. Market size
  6. Product
  7. Business model
  8. Traction
  9. Competition
  10. Team
  11. Financials
  12. The ask

Keep one idea per slide

If a slide needs a paragraph to explain it, it is two slides, or it belongs in the appendix.

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