How to price a digital template
Too cheap and nobody trusts it, too expensive and nobody tries it. A simple method to find the right price.
Pricing a file feels arbitrary: it costs nothing to copy, so what is it worth? The answer is the time it saves your buyer, not the time it took you.
Start from the job it does
An invoice template saves ten minutes; a pitch deck saves a week of work and can help raise a round. Price them accordingly.
Look at the shelf
Search the category and note the range. Most files sell between the median and the top quarter: buyers read a very low price as a warning.
Offer a bundle
Three related files at the price of two lifts the average basket without discounting your best seller.
Test, then adjust
Change one price at a time and wait two weeks before you judge. A sale is a better signal than a visit.
