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Selling digital products

Five ways to market your digital products

From a good cover to a free sample: what makes buyers click, and buy.

Five ways to market your digital products
Five ways to market your digital products
  • A cover that shows the file in use. A mock-up sells better than a flat screenshot.
  • The details buyers look for. Format, number of pages, software and licence, in the first lines.
  • A free sample. One page of your planner, one slide of your deck.
  • Reviews. Ask your first buyers; most are happy to help.
  • Bundles and updates. Buyers return when your files keep improving.

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